My Favorite Small Brands' Favorite Small Brands

Tapping into 5 independent big brains to ID emerging talent to get familiar with and shop from ASAP

Here at Throwing Fits we celebrate both the established legends and the emerging upstarts. Yes, we’ve collaborated with the giants (adidas, C.P. Company, Clarks, etc), but at our core we’ve always been about supporting the little guys with the big visions and as-of-yet unrealized potential of just how far they can go.

In that spirit, I hit up a few homies who are all behind the wheel on independent labels that range across the aesthetics spectrum but have in common the talent and passion required to helm a viable small biz in 2024. I hit them with an “ID?!” but just to spotlight other like-minded brands that deserve our attention. Enjoy, and take notes!

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